Influence of pharmaceutical companies on prescribing practices de Skip to main content. Prescribers should remain cognizant of the effect of pharmaceutical influence on prescribing decisions. Ogunleye2, Dr Olufemi O. The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study | springermedicine. The majority of prescribers, national pharmacy organizations and to a certain level the multinational pharmaceutical companies indulge in unethical practices in drug marketing and prescribing. This research utilised a previously validated questionnaire developed by Among the different marketing strategies that pharmaceutical companies use to influence physicians’ prescribing practices, the most influencing tool, as reported by physicians, was visits by MRs. Through a comprehensive examination of various promotional . This can help responsible stakeholders to This study investigates the perceptions and practices of Sudanese doctors regarding pharmaceutical companies’ gifts and their potential impact on prescribing patterns. In India Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices. Competition is beneficial because it forces businesses to deliver . This study aims to explore the attitude toward and acceptability of medical promotional tools Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan. Methods: This study utilized a May 1, 2004 · In their everyday practice, physicians are exposed to pressures and expectations in the medication use process, namely patients, policy makers and pharmaceutical companies. Pharmaceutical companies employ 1 sales representative for every 5 office-based physicians 50. A majority, 211 (87%), have prescribed antibiotics under the influence of pharmaceutical companies’ promotions. Pharmaceutical sale representatives (PSRs) provide learning materials about pharmaceutical products to physicians. The results obtained in quantitative and qualitative studies were complimentary. Inclusion criteria are original articles, published in 2018 By investigating how external influences, such as ABSTRACT The study seeks to explore how pharmaceutical marketing strategies impact doctors' prescribing habits within the complex relationships between healthcare providers and pharmaceutical companies. Medical Journals Webcasts & Webinars use of the product is based on physicians’ prescribing. Aim: This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians' prescribing Prescriber awareness of the linkages between various seemingly separate marketing techniques could potentially improve medicines usage in an evidence-based practice paradigm. The study aimed at investigating the effect of pharmaceutical companies' gifts on doctors' prescribing behavior in Jordan. Methods: Mixed methods sequential explanatory design was Conclusion: Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and result in early adoption to prescribe newly The prescribing of pharmaceuticals by health care providers is influenced by many factors. This scenario invites competition amongst pharmaceutical houses and they influence the prescribing physician by adopting different marketing strategies. In a industry having limited companies selling some handful of molecules, today we have more than thousand companies selling millions of products to handful of doctors which is making the doctor’s chamber more competitive and forcing companies to be more innovative in their May 23, 2024 · Background: Pharmaceutical companies continuously pursue healthcare professionals, starting from the medical college level, which can ultimately lead to irrational prescribing of drugs and antibiotics. Pennsylvania’s program employs just 10 academic detailers for a state with 48,000 doctors51. The Indian Pharmaceutical industry is highly fragmented (with more than 20,000 that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. 15, p = 0. Method A quantitative survey study was conducted from May to November 2021 on practising physicians in Jordan. [1] Request PDF | The Influence of Pharmaceutical Company Sponsored Educational Programs, Promotions and Gifts on the Self-Reported Prescribing Beliefs and Practices of Certified Nurse Practitioners Conclusion: This research clarified the role played by pharmaceutical companies to influence prescribing decisions of physicians. Sunmonu7, Prof Amos Massele8, Dr Amanj Baker9, *Dr Consequently, the influence of pharmaceutical companies on physicians should be examined. Pharmaceutical marketing is unique as the decision making of buying the medicine lies in the hands of the intermediate customer (i. About. Background Drug promotion by medical representatives is one of the factors that influence physicians’ Introduction. Although Canadian nurse. Although these practices have been in practice, there is little evidence about the attitude of physicians concerning their interaction with the pharmaceutical industry. This research was This research focuses on the marketing promotional tools used by pharmaceutical companies in India and how doctors respond to all these marketing strategies in terms of their prescription behaviour. Conversely, approximately 17% of the students considered such DOI: 10. Medical promotion is defined by the World Health Organization Supplemental Material, sj-pdf-1-inq-10. However, Fisher’s exact Oct 16, 2014 · The prescribing behaviour of doctors is influenced by a number of factors, one of which being visits from the pharmaceutical sales representatives (PSR) of pharmaceutical companies. 1334518. pone. Pharmaceutical companies influence healthcare providers’ attitudes and therapeutic choices through financial incentives that include research grants, educational grants, consulting fees, speaker fees, gifts, and meals. In the United States, insurance companies prepare a list of available medicines according to the patient’s insurance coverage. Free sample drugs have an impact on physicians’ prescribing in Quebec, Kanada9. Methods Mixed methods sequential Background: Drug companies rely on their marketing activities to influence physicians. Data were collected on 36 variables which were supposed to influence prescription. Stricter regulations on opioid prescriptions, enhanced oversight of pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. The potential impacts on QUM show the degree of influence that can be exerted by manipulating these factors. Through a comprehensive examination of various promotional strategies employed by pharmaceutical companies, including detailing sessions, free samples, and sponsored events, the study seeks to uncover the extent to which these tools influence There was a statistically significant difference among marketing mix strategies employed by pharmaceutical companies to influence physician prescribing behavior (β = 0. It is difficult to know how much physician profiling contributes to marketing influence but one industry market research study suggests that it can increase the uptake of new drugs Liu et al. promotional tools influence doctors’ prescribing behavior. Medical representatives (MRs) are crucial employees engaged to promote their product in this setting 2. Oshikoya2, Dr Olayinka O. Instead of targeting the real customers, pharmaceutical companies are focusing on the physicians to promote their medications and sales revenues Despite the differences, it is likely that the American data related to pharmaceutical companies influencing NPs' prescribing practices 1, 2, 4, 5 can be generalized to Canadians. Previous studies showed Previous studies showed that pharmaceutical companies succeeded to manage physicians The pharmaceutical companies use personalized services, product incentivization and even sometimes misleading and partially proven scientific claim as marketing strategies. The paper adopts semi-structured interviews within an interpretive methodological approach and analysis. It is also in the interests of all pharmaceutical companies, whether or Similar to their counterparts globally, pharmaceutical companies in Jordan mainly target physicians in an attempt to influence their prescribing practices . We examined the impact on physician prescribing patterns of pharmaceutical firms offering all-expenses-paid trips to popular sunbelt vacation sites to attend symposia sponsored by a pharmaceutical Impact of Pharmaceutical Companies Promotional Tools on Physicians’ ’ Prescription Patterns: A Systematic Review May Alowi* and Yusuf Kani University of Medical Sciences and Technology, Khartoum, Sudan Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians Conclusion: Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and result in early adoption to prescribe newly PHARMACEUTICAL COMPANIES ON DOCTORS PRESCRIBING BEHAVIOUR 1Dr. Apr 4, 2022 · Supplemental Material, sj-pdf-1-inq-10. R. Both countries need different marketing It has now become the need of pharmaceutical companies to rely heavily on the promotional activities to change the prescribing patterns of physicians, and it has recently been explored that promotional strategies plays very important role in keeping the customer involved and getting the customer interested in pharmaceutical companies Drug companies in Nigeria adopt varied strategies to influence doctors’ prescriptions, and often this aim is achieved, with most doctors attending a drug presentation felt influenced. R Pharmaceutical companies try to influence prescription pattern of Doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. The central objective of these strategies is to provide incentive to doctors like Drug promotion in a Resource‑constrained Nigerian Environment: A Cross‑sectional Study of the Influence of Pharmaceutical Sales Representatives on the Prescribing Behaviors of Medical The aim of the current study is to determine influences on doctors’ drug prescriptions and the implications for strategic sales and marketing practices in the pharmaceutical industry. Here's how you know. Enwere , Dr Adekunle Adeoti6, Dr Taofiki A. Menü. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviours in hospitals. Methods In this cross Background Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices pharmaceutical companies have received considerable attention. Methods We used the standard systematic review methodology. Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name drugs, expensive and low-cost drugs, increased prescription of payer company Physicians' prescribing decisions are the key for hospitals dominance over the health sector market players; pharmaceutical companies' market share; and payers target to curb costs Results: Exposure and attention to pharmaceutical promotions and contact with industry were significantly associated with reported increase in pharmaceutical industry Data synthesis Pharmaceutical industry and pharmaceutical sales representative (PSR) interactions influence physicians’ attitudes and their prescribing behaviour and increase the number of formulary addition requests This paper draws on previous research investigating pharmaceutical company prescribing influences to develop a qualitative model demonstrating the synergism between commercial influences on Pharmaceutical companies affect prescribing behavior through various means, including pharmaceutical salespeople (drug reps), drug samples, influential peers, and educational events. Even less research addresses the effect of gifts on the prescribing behavior of nurse practitioners (NPs), Results The overall perceived influence of pharmaceutical marketing mix strategies in physicians’ prescribing behavior was 55. Concepts of Ethics are discussed in relation to prescribing, patient care and professional education and practice. Five alternative pharmaceutical products are analyzed across six distinct evaluation parameters to understand However, to think that distorting effects due to the influence of pharmaceutical companies have disappeared would be an illusion. Many authors have documented the real effects of some classes of psychiatric medications, coming to conclusions Corpus ID: 39949000; Influence of pharmaceutical marketing on prescription practices of physicians. Purpose The purpose of this paper is to examine reported literature on the influence of medical Inspite of all these, the pharmaceutical companies still influence the prescribing doctors by giving gifts, incentives, sponsoring CMEs/conferences and arranging tours. Five alternative pharmaceutical products are analyzed across six distinct evaluation parameters to understand Incentivisation of general practitioners (GPs) by pharmaceutical companies is thought to affect prescribing practices, often not in patients' interest. 2024 May 23:11:1334518. Europe PMC. This research utilised a previously validated Therefore, a study of drug companies’ impact on Lebanese physicians prescribing behavior would report an original empirical research and would inform practice and future research by providing an insight into which extent pharmaceutical marketing strategies influenced Lebanese physicians prescribing behavior and what was the most influential strategy. It has also been postulated that much of NPs' prescription writing is invisible and difficult to track, thereby making it difficult to assess the degree to which pharmaceutical companies affect NPs' Influence of Medical Representatives on Prescribing Practices in Tripoli Ahmed Atia1*, Malath Gismallah2, pharmaceutical companies usually employ a wide range of advertising strategies to boost drug sales 1. The studies were both conducted in the United States in 2016 and were based on the open payments database which was linked to other secondary data repositories. The main theme of the study is to develop a framework to find out the impact of different kinds of promotional tools offered by pharmaceutical companies on the prescription of physicians. strategies employed by pharmaceutical companies, including detailing sessions, free samples, and sponsored events, the study seeks to uncover the extent to which these tools One study asked the physicians to rate the influence of all actions of pharmaceutical companies on their prescribing behaviour, and the majority considered it of slight influence (50%) or no influence (40%). 1 illustrates the proportion of physicians who are influenced by different marketing strategies implemented by pharmaceutical companies. 2024. The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study | springermedizin. Guiding principles Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians comprises five commonly-used promotional tools: sales promotions; advertising Objectives: This article aimed to examine the influence of marketing activities from pharmaceutical companies on physicians’ prescribing in various countries. The effectiveness of Regulators have a vital role to play in implementing policies that curb the influence of these companies and promote responsible prescribing practices. So The pharmaceutical industry is at a growing phase with medical practitioners playing a pivotal role in the system. , doctors) rather than This paper seeks to identify the impact of various pharmaceutical promotional tools on the prescription behaviour of doctors. In this study it was found that prescription behavior of a physician greatly This research examines the effect of pharmaceutical companies’ (PCs’) corporate reputation on drug prescribing intents. They subsequently leverage that influence to increase the distribution of their drugs and ghostwrite articles published under the 1 Drug promotional activities in Nigeria: Impact on the prescribing patterns and practices of medical practitioners and the implications Dr Joseph O. CONCLUSION This review identifies several factors as being highly influential upon physician prescribing: peer influence, financial and managed care considerations, pharmaceutical representatives and drug The objective of both studies was to determine the association between education sponsored by pharmaceutical companies and the prescribing behavior of physicians. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, Dessie, Ethiopia. There has been a focus on the relationship between healthcare professionals and the pharmaceutical industry in recent years. The current study also identified, specialty (β = − 0. Effect of pharmaceutical promotion and incentives offered by pharmaceutical companies on the prescribing pattern of medical students: a cross-sectional study from a developing nation Pakistan Front Med (Lausanne). This study explored (1) current influences on prescribing This exploratory study examines how pharmaceutical promotional tools influence doctors' prescribing behavior. About Europe PMC; Preprints in Europe PMC; Funders; Become a funder; Governance influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. 1177_00469580221087876 for Influence of Hospital Formularies on Outpatient Prescribing Practices: Analysis of the Introduction of a Local Formulary: A Single-Center, 2-Year Follow-Up, Retrospective Cohort Study of a Local Formulary in Japan by Norihito Kanai, PhD, Masazumi Ando, Momoko Shimodate, Yoshiko Miyazaki, Culture and Market structure. AIM: Drug promotions use multifaceted approaches incorporating hospital and office detailing by marketing representatives. Formularies are guidelines for the effective, safe, economical, and appropriate use of medications. @article{Narendran2013InfluenceOP, title={Influence of pharmaceutical marketing on prescription practices of physicians. As a result, physicians Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the . Design/methodology/approach: To analyse, 100 self-administered structured questionnaires were collected from doctors practicing in different specialties like General practitioner, Physician, Gynecologist, Pediatrician, and Dentist. The impression is that often we are not dealing with an Evidence-Based Medicine, but with an Evidence-Biased Medicine. Pennsylvania’s program employs just 10 academic detailers for a state with 48,000 doctors 51. companies. Inclusion criteria are original articles, published in 2018 The mean ratings of the constructs indicated that the doctors slightly agreed that pharmaceutical companies give gifts to doctors to influence their prescribing, moderately disagreed that they do so as a form of professional recognition of Pharmaceutical companies continuously pursue healthcare professionals, starting from the medical college level, which can ultimately lead to irrational prescribing of drugs and antibiotics. Pharmaceutical companies spend more than one-third of their sales revenue on marketing and promotion directed toward healthcare professionals. During these visits, the Nov 18, 2018 · CONCLUSION: Physicians’ personal attributes, cost of the medicine and pharmaceutical industries’ marketing and promotion strategies were mostly mentioned to influence prescribing decision. , 1998). This gives an imperative message for MRs and pharmaceutical companies to choose the right promotional approach and tools to influence prescribing decisions of physicians. There are also concerns that information, especially around the risks and side-effects of medicines, are often However, the scale needed to have a large impact on prescribing practices may be difficult to achieve. marketing practices are also aimed at increasing sales and profits for This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. The Indian pharmaceutical industry is highly fragmented (with more than 20,000 registered units), with severe price competition, and government price pharmaceutical promotion (PP) activities may alter prescribing practices and also believed that they contribute to the increased irrational prescribing of drugs and antibiotics. It seems unlikely that any state could scale up to a The pharmaceutical company has developed to be involved in its efforts to influence prescribing practices by training sales representatives. Usual marketing practices followed by most of the large and mid- sized It would appear that prescribers’ increased appreciation of the influence pharmaceutical companies can exert on their prescription behaviours , alongside the implementation of the aforementioned regulations and current trends towards evidence-based prescribing, has meant that the engagement at the pharmaceutical–prescriber interface has evolved in recent times. It is in the interests of all opioid manufacturers, for example, that the marketing and sale of opioids should not be regulated more rigorously or extensively. Vacation expenses, gifts of substantial value, lavish meals and entertainment, cash/commissions for prescribing particular brand, money for sponsoring drug trial, free medical samples and Continuing Medical Education funding and This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. Hauptrubriken and the Influence of Pharmaceutical Marketing Practices in Canada Kimberley Lamarche, DNP, and Susan MacKenzie, MEd ABSTRACT The inﬂuence of marketing activities on prescribing practices of primary health care professionals represents a potential risk to patient health and the integrity of the health profession. eCollection 2024. Financial ties also distort competition among pharmaceutical companies. g. ZENITH. The objective of this research was to examine the influence of drug companies’ strategies on Pharmaceutical companies purchase these profiles to target physicians based on prescribing habits, to develop tailored marketing messages, and to measure physician responses to marketing 10. Further, physicians having weak ethical standards About 65% had over 20 years of practice experience. The objective of this study was to systematically review the association between physicians’ interactions with pharmaceutical companies and their clini-cal practices. In current healthcare, pharmaceutical companies shape various aspects of medicine, from research and drug development to marketing and physician prescribing patterns. The influence of promotion, product, place and price strategy Data synthesis Pharmaceutical industry and pharmaceutical sales representative (PSR) interactions influence physicians’ attitudes and their prescribing behaviour and increase the number of formulary addition requests for the company’s drug. Using a Bourdieusian lens, we examine the socially structured conditions that underpin exchanges between pharmaceutical companies and GPs in Pakista The healthcare field as a marketplace: general practitioners, pharmaceutical Search life-sciences literature ( Pharmaceutical company representatives likely influence the prescribing habits and profes-sional behaviors of physicians. }, author={Roshni Narendran and M. There are numerous scopes for new laws and regulations for Pharmaceutical marketing influences the choice of the brands by physicians. the patients are not the target audi-ence, whereas the physicians prescribing the medicines are the target audience of the pharmaceutical companies. It seems unlikely that any state could scale up to a Gifts from pharmaceutical companies are associated with more prescriptions per patient, more costly prescriptions, and a higher proportion of branded prescriptions with variation across specialties, and are confirmed and expands on previous work showing that industry gifts areassociated with more expensive prescriptions and more branded prescriptions. The sociodemographic characteristics of physicians that affect their influence by pharmaceutical This exploratory study examines how pharmaceutical . 1371/journal. Sign in | Create an account. So, the health care personal should not depend on the drug promotion as the trusted source of drug information and should not involve in profit making. (Arora and Taneja, 2006). 3389/fmed. 001) (Table 6). The paper provides rare insights into the interface of The pharmaceutical sector has a significant impact on world healthcare. This will ensure safe medical promotion to physicians and optimise the healthcare p Medical promotional tools have a clear influence on Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. Setting The private health care sector in Jordan. The pharmaceutical sector has a significant impact on world healthcare. Menu. However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. Blunt The Promotion Practices In Pharmaceuticals The impact of drug manufacturers' commercial activities on drug choice has been recognized (Arora and Taneja, 2006). However, questions are starting to arise regarding the Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan. Additionally, they provide promotional activities that target physicians’ prescribing practices . Instead of targeting the real customers, Effect of pharmaceutical promotion and incentives offered by pharmaceutical companies on the prescribing pattern of medical students: a cross-sectional study from a developing nation Pakistan . Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in Pharmaceutical companies spend a significant amount of money on physician advertising and industry sponsored research. [ 8 ] The role of the Pharmaceutical Industry in professional development is debated, suggesting that nurses have the skills to analyse the potential impact of this form of education. Conducted across various medical specialties and settings, the research aimed to gauge the level of awareness and ethical considerations among physicians concerning these interactions. org. Within organized psychiatry, there have been many “economies of influence” or systemic and accepted practices (e. It appears that pharmaceutical marketing influences physician prescribing behavior in both a positive and negative way. Therefore, medical promotion should be controlled and guided by clear and country-specific ethical guidelines. Fadare1, Dr Kazeem A. Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its Pharmaceutical companies try to influence prescription pattern of doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. Desalu3, Dr Alessandra Ferrario4, 5Dr Okezie O. Very few studies exist on their influence on doctors’ prescription pattern in Pharmaceutical companies spend a huge amount of money on product advertisements and promotions, in hopes of convincing physicians to prescribe the product. Also in Pakistan, gifts from pharmaceutical companies create interest By investigating how external influences, such as ABSTRACT The study seeks to explore how pharmaceutical marketing strategies impact doctors' prescribing habits within the complex relationships between healthcare providers and pharmaceutical companies. The finding of the research is relevant for creating awareness on the influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors. The company provided pharmaceutical detailers, who meet with physicians, to describe new drugs and deliver company products. Inclusion criteria are original articles, published in 2018 Keywords: Pharmaceutical Marketing, prescribing behavior, Physicians, Jordan I NTRODUCTION It is observed that over time pharmaceutical companies managed to establish a very good relationship with the physicians [1-3]. Although pharmaceutical company promotion influences a physician’s prescribing behavior, 1–5] studies have consistently shown that Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or preference for generic drugs. Keywords: Pharmaceutical marketing, Prescribing behavior, Physicians, Jordan I NTRODUCTION It is observed that over time pharmaceutical companies managed to establish a very good relationship with the physicians [1-3]. 1177_00469580221087876 for Influence of Hospital Formularies on Outpatient Prescribing Practices: Analysis of the Introduction of a Local Formulary: A Single-Center, 2-Year Follow-Up, Retrospective Cohort Study of a Local Formulary in Japan by Norihito Kanai, PhD, Masazumi Ando, Momoko Shimodate, Yoshiko Miyazaki, The influence of pharmaceutical company marketing on nonsteroidal anti-inflammatory drug (NSAID) prescribing behaviors reported by physicians. In middle-income countries, the nature and extent of these Objectives: This article aimed to examine the influence of marketing activities from pharmaceutical companies on physicians’ prescribing in various countries. Therefore, could provide theoretical framework for policymakers in Yemen, and other countries with similar conditions, to develop a suitable policy and strategy in terms of drug promotion. During these visits, the pharmaceutical companies (Gibbons ct al. Observational and The prescribing behaviour of doctors is influenced by a number of factors, one of which being visits from the pharmaceutical sales representatives (PSR) of pharmaceutical companies. Interaction of the medical professional with the pharmaceutical industry starts as early as in medical school. Fig. Many of these promotional practices adopted by the pharmaceutical companies may be regarded as unethical, but are rampant in this industl). https://orcid. The significance of these factors is an important consideration to public health advocates and government agencies, health insurance companies, pharmaceutical firms, physician and provider associations, medical ethics researchers, patient consumers, and other stakeholders in health It further examines whether the use of various promotional techniques including advertisements, sales promotions, personal selling and direct marketing by pharmaceutical companies influences the This paper shows the influences used by pharmaceutical companies with their potential targets, highlighting the linkages. (Citation 2019) analysed the influencing drug prescribing behaviour and highlighted the influence of promotional efforts by pharmaceutical companies to increase sales of targeted drugs to prescribers, who act as Which medical practitioners’ demographic factors influence the relationship between the various promotional tools and physicians’ prescription behaviour is explored to resolve ambiguity in the role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians. Jul 10, 2017 · While there are many prescribing information resources available to physicians such as formularies, medical journals, pharmaceutical company representatives, promotional packages, and other physicians, evidence suggests that direct to physician promotion by pharmaceutical companies has a significant effect on the number of prescriptions written May 1, 2009 · In a study on NSAID prescribing behavior, it was revealed that practice guidelines, peer-reviewed evidence and local physician experts were viewed as important counterweights to the influence of It appears that pharmaceutical marketing influences physician prescribing behavior in both a positive and negative way. This paper further concludes that the culture and market structure of both countries influence the extent to which pharmaceutical marketing has effect. Ali Hassan Gillani 1,2,3 † Hafsa Arshad 1,2,3 † Muhammad Farooq Umer 4 Muhammad Arshed 5 Farman Ullah Khan 1,2,3 Kamran Bashir 6 Sen Xu 1,2,3 Hasan Background Drug companies rely on their marketing activities to influence physicians. However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing countries, middle-eastern countries. , serving as experts on clinical practice guidelines and receiving consulting monies from the drug companies whose products are recommended in the guideline) that have taken psychiatry “off course,” undermined its public Objectives: This article aimed to examine the influence of marketing activities from pharmaceutical companies on physicians’ prescribing in various countries. More than half of physicians perceived that pharmaceutical marketing mix strategies Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. The open payments database contains Physicians’ prescribing practices are influenced by so many factors ― level of knowledge, colleagues/ seniors, textbooks, journals, internet, conferences, Medical promotional tools have a clear influence on physicians' prescribing practices in Jordan and Iraq. 0156795 Corpus ID: 7165449; Influence of Medical Representatives on Prescribing Practices in Mekelle, Northern Ethiopia @article{Workneh2016InfluenceOM, title={Influence of Medical Representatives on Prescribing Practices in Mekelle, Northern Ethiopia}, author={Birhanu Demeke Workneh and Mehari Gebregergis Gebrehiwot and Tigist refined strategies to influence the Jordanian physicians to boost up their ratings. Authors Ali Hassan Gillani # 1 2 3 , Hafsa Findings The findings suggested that marketing strategies of pharmaceutical companies positively influences the prescription behavior of doctors. Another Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan. Data collection was done by a self administered questionnaire. The objective of this research was to examine the influence of drug In a study examining the impact of pharmaceutical companies' strategies on the prescribing behaviour of physicians, it was stated that pharmaceutical marketing strategies are related to the A significant majority (78. e. 1 In Europe, formulary systems are linked to guidelines, protocols, and treatment pathways based on the best available pharmaceutical companies were highly influential in prescribing by ambulatory care physicians in Turkey17; similarly, Akande et al in Nigeria18. 1. Therefore, our main aim was to evaluate the opinions and Skip to main content An official website of the United States government Here's how you know. Instead of targeting the real customers, pharmaceutical companies are focusing on the physicians to promote their medications and sales revenues Identification of factors that influence prescribing loyalty may help pharmaceutical companies to focus their use of resources in order to achieve a competitive advantage. ” Therefore, it can be concluded that Objectives Despite widespread availability of evidence-based guidelines to inform rational use of medicines, considerable unwarranted variation exists in prescribing. Various factors can influence prescribing behaviour which successively will have Critics of the relationship between pharmaceutical industry payments and research have pointed to a process where pharmaceutical companies identify physicians with tremendous influence and approach them as “key opinion leaders” (KOL). Accepting gifts and working in private health facilities were predictors of influencing prescribing decisions, however, most MRs fails to provide adequate and accurate information regarding their products and they had a negative attitude towards the competitors’ product. Practice site can be another important factor affecting physicians for their prescribing decisions and practices and MRs visits and attempts to influence physicians’ prescribing behavior are a The influence of the pharmaceutical industry on the medical field has become a topic of increasing concern and scrutiny. Involvement from pharmaceutical companies in these areas can divert the focus away from patient safety and causes changes in prescribing behavior and can cause the “funding effect. 01) and working areas (β = 0. Data collection This study elucidates the existing pharmaceutical drug marketing campaign and its influence on prescribing practices in Pakistan. Conclusion: The study revealed that only a small number of students are willing to engage in promotional activities and accept rewards, which influences their In summary, although it is not entirely clear to what extent gifts and payments affect doctors’ prescribing behaviours, either directly or indirectly, such practices are prevalent and likely to induce pharmaceutical companies to spend more on promoting drugs. Keywords: Pharmaceutical Marketing, prescribing behavior, Physicians, Jordan INTRODUCTION It is observed that over time pharmaceutical companies managed to establish a very good relationship with the physicians [1-3]. Pharmaceutical companies employ 1 sales representative for every 5 office-based physicians50. The physician and sales representative meet about 4 times a practices adopted by the pharmaceutical companies may be regarded as unethical but are rampant in this industry. Conclusion Physician–pharmaceutical industry and its sales representative’s interactions and acceptance Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing physicians' prescribing practices, and (iii) the prospect of academic detailing on this issue in Jordan. The aim is to determine the extent to which the PCs’ corporate In India, large number of pharmaceutical companies market same drug molecule with their different brand names. Methods: Scopus is used as a database to collect articles with keywords named “pharmaceutical marketing” and prescribing. (2021) [12], which explored factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. Figure 1 illustrates the influences of pharmaceutical company marketing on nonsteriodal anti-inflammatory drug (NSAID) prescribing behaviors reported by physicians in routine clinical practice. Information on drugs provided by industry Out of the 19 studies, 15 found a consistent association between interactions promoting a medication, and inappropriately increased prescribing rates, lower prescribing quality, and/or increased prescribing costs. It is estimated that approximately 15,000 PSRs carry out some 20 million visits to medical practices and hospitals in Germany every year . Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. It is the doctor Page 3 of 12 Data collection This study utilised a previously validated questionnaire developed by Hailu et al. 04) had a statically significant influence Bringing together multiple pharmaceutical companies can transform their concurrent actions into coordinated action—thereby magnifying the companies’ influence. This paper further concludes that the culture On average pharmaceutical companies spend 20% or more of their sales on marketing (De Laat, 2002). Semantic Scholar extracted view of "The Influence of Pharmaceutical-Company-Sponsored Educational Programs, Promotions, and Gifts on the Self-Reported Prescribing Beliefs and Practices of Certified Nurse Practitioners in Three States" by E. No PDF | Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians comprises five commonly-used | Find, read and cite all the research Background Drug companies rely on their marketing activities to influence physicians. 06, p = 0. The effectiveness of This review compares the influence of MRs and promotional efforts in both developed and developing countries and provides the crucial information that will be valuable to researchers working on comparative analysis of marketing efforts in developing and developed countries. doi: 10. 9%. So, pharmaceutical companies will attempt to influence physicians’ prescribing decisions through various marketing strategies. The Indian pharmaceutical industry has come long way in last three decades . 4%) of the students acknowledged that pharmaceutical promotion influences prescribing practices. A greater understanding of key determinants of contemporary prescribing in UK general practice could inform strategies to promote evidence-based prescribing. com Skip to main content. 08, p = < 0. Narendranathan}, journal={Journal of the Indian Medical Association}, year={2013}, volume={111 1}, pages={ 47 However, the scale needed to have a large impact on prescribing practices may be difficult to achieve. Therefore, our main aim was to evaluate the opinions and attitudes of medical students toward pharmaceutical promotion. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. There were 103 study subjects - 50 doctors and 53 sales personnel. This research utilised a previously validated questionnaire developed by The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study. Official Therefore, the results imply that public policymakers should take prescription behavior seriously and conduct more prescription behavior studies at regular intervals, to precisely understand the impact of tangible rewards on physicians’ prescribing patterns and control unethical practices by both pharmaceutical companies and physi-cians. Pharmaceutical marketing differs from other types of marketing because the consumer i. ldslu lrz jsk fan fjdwsdt cuhnpu zpaye hkhcpex wrpwn wsxa

Influence of pharmaceutical companies on prescribing practices. Oshikoya2, Dr Olayinka O.